People across North America are searching for guidance and wisdom as they navigate the adventures and adversities of their lives. Where there is a demand, a product or service springs into the market to fill the gap. In response to this demand, the “life coaching” industry has exploded in success and is literally red-hot right now. Many people employ the use of “life coaches” and many people, both because they see this demand and because they enjoying learning and sharing wisdom, have opted to become “life coaches”. And therein lies the problem!
To be a “life coach” in the popular sense of today, you require only a credit card with a few hundred bucks available, a free weekend to attend a training conference, and someone with the hutzpah to take your money with a straight face and award you a certificate (perhaps printed from their home computer} that reads, “Certified Life Coach”. Voila! The newly minted “Life Coach” is in business, free to hang out their shingle, slap the term “Certified Life Coach” on their business card and website, and they too are ready to dispense the wisdom they learned over the weekend and collect the money. The “life coach” could be a broke kid living in his mom’s basement on Friday, and Monday morning he is “Certified”. Does something seem wrong with this picture to you? Would you trust a doctor, or a lawyer, or a dentist, with the same level of training, to guide you through important issues? Likely not.
In the LIFE Business, we also have a designation titled “LIFE Coach”. Despite the similarity in how these titles sound, there is an ocean of difference between them. To be a “LIFE Coach” in the LIFE business, you need to have earned your stripes through many months and years of in-the-trenches leadership, mentoring many hundreds or thousands of top performers along the way in every area of life, reading hundreds of leadership and personal development books and listening to thousands of CDs, and reach very measurable criteria of business success, in order to be titled “LIFE Coach”. You have personally mastered and successfully coached business leaders of all levels and backgrounds in all areas of LIFE, including Faith, Family, Finances, Fitness, Freedom , Following, Friendship and Fun. You have modeled the way for the people you coach by first having achieved massive success in every area of life. If you don’t first hold yourself accountable to mastering those eight F’s and achieving success in each, it’s unlikely you will develop many hundreds of people that actively seek your wisdom and business counsel. In the LIFE Business, that’s exactly what a LIFE coach has done!
So, here are the Seven Traits of a “LIFE Coach”:
#1: A “LIFE Coach” realizes where they are.
I love the quote, “No matter where I go, there I am!” We must certainly recognize our strengths, but there is a time where we need to take a hard look at where we are weak. We can’t escape our weaknesses by denying them. We need to recognize that maybe we got to where we each are in life because we keep following our own counsel. A leader once said, “If you don’t like your results, STOP taking your own advice.” That’s a tough pill to swallow, but a necessary one. How would you rate yourself, on a scale of 1-10, in Character? In Tasks? In Relationships? Read “Personality Plus” to learn your personality style. Read “How to Win Friends and Influence People” in order to master basic people skills. Read and devour books and CDs. And as you do, seek not only to learn, but to apply. Ask yourself, “What three things have I learned from my mentor that I have applied, that I can track the result?” You may be terrible with people… for now! You may be disorganized… for now! You may be shy and scared to talk to people…. For now!
Remember: You never deny a diagnosis; but you do deny the negative verdict that may go with it.
#2: A Life Coach realizes where they want to go and they see it.
A LIFE Coach visualizes the end goal in vivid detail. They believe so strongly they can accomplish their goals that their subconscious thinks it has already happened. The people who move on in LIFE immerse themselves in their dream, rather than wallow in doubt. If you are struggling to get results in your business, I would ask, “Are you merely working your business, or are you chasing your dream? How much time are you spending dream building versus trying to figure out why it isn’t working for you?” Amp up your hunger level! Someone who is hungry is a fierce competitor and ends up doing the work necessary to succeed. To prime the pump though, there will be days where your confidence wavers. Do the work and your belief will grow! Hope is putting faith to work when doubting would be easier. Doubting is the easiest thing to do… it’s like snoozing in a warm bed in the morning. It’s tough to shake off doubt because it is so comfortable. It takes massive guts, hope and vision to jump out of bed and face your fears. LIFE Coaches are just visionaries with a poorly developed sense of fear. Whatever circumstance you face and the excuse you make to yourself, one of the LIFE Coach’s have faced a bigger obstacle and chose not to be defeated by the excuse. “Reasons” why you believe you can’t do something are just excuses that someone hungrier chose to overcome. I’ve seen so many people break through so many mental barriers that I’ve come to realize the only real barrier is the barriers we build in our own heads!
I think of Dan Hawkins as a model example of someone who had tons of doubt and fear when he got started. He was a socially shy auto mechanic who was scared to talk to people. His hunger was so great that he forced himself to learn, change and grow. His hunger was the wrecking ball that smashed through his mental barriers. If Dan can do it, so can you!
Jim Martin is another guy who overcame his circumstances. He saw himself winning. He had massive hunger to win. He listened to 9 audios a day and became “Martinized.” {He is the only guy on the Team with a verb named after him.) Jim could have made excuses about his education, he work schedule, or the daily pressures he faced. But instead he chose to use them as rocket fuel to propel him to victory. I have some guys at the Turbo 50, Turbo 100 or even RT level who only grew at 10% one cycle. And I have a Triple 100 who grew 72% in the same two months!!! How?!? Because this guy BELIEVED he was going to win. His kicked his own butt off the couch and got it done! To be successful, you must SEE where you are going and BELIEVE it!
#3: A LIFE Coach takes action NOW.
Tony Robbins says, “Never leave the scene of a decision without taking immediate, massive action.” The best way to go LIFE Coach is to start NOW! If you want bigger, faster, better results, then the words “later”, “tomorrow”, “Soon”, or “eventually” need to be erased from your vocabulary. “One of these days” is none of these days. It will never come. One of these days is none of these days. Here’s what I hear from folks who ARE NOT moving on:
“Yeah, I’ll probably get to that. I’ll talk to Will Mucker down the road. I’m gonna talk to him and to Jim Wasakai, his buddy. I was going to contact him and Glenn Tucket there. My buddies from down home, I want to talk to them. Probably next week, though. Yeah, next week. I have the ballgame going on and the golf tournament. Of course, the wife has to work tomorrow and I’ll have to be watching the kids. After that I’ll probably call these guys. One of these days I’ll get ‘er going. It looks like a good program you fellows got going there. I’d like to get involved with that.”
On and on and on and on. Next year they are still saying the same thing. All worthwhile men have good thoughts, good ideas and good intentions, but precious few ever translate those into action. Make today your masterpiece. Autograph your work today with excellence. Play this game as if you were an Olympic Athlete chasing the Gold Medal. Play it that hard. You may have a hard time visualizing yourself as a LIFE Coach, but could you visualize playing your very hardest for one day? If you want to see a great example of guys fighting hard to win, I’d recommend the movie Miracle, about the 1980 American Olympic Hockey Team.
Take action NOW. Orrin Woodward, when he thinks about something he needs to accomplish, he says to himself, “Do it now.” That helps him overcome procrastination. I would recommend another great book available through the LIFE business titled Eat That Frog! by Brian Tracy. It’s a great little book on overcoming procrastination and learning to take action.
That’s it for now… stayed tuned for Part II of: The 7 Traits of a LIFE Coach!
God bless, Tim

